{"id":10420,"date":"2020-10-01T19:02:08","date_gmt":"2020-10-01T18:02:08","guid":{"rendered":"https:\/\/www.ukmodels.co.uk\/?p=10420"},"modified":"2020-10-27T15:44:04","modified_gmt":"2020-10-27T14:44:04","slug":"do-we-have-supermodel-culture","status":"publish","type":"post","link":"https:\/\/www.ukmodels.co.uk\/blog\/do-we-have-supermodel-culture\/","title":{"rendered":"Do We Have Supermodel Culture?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_1615906129-1-1024x683.jpg\" alt=\"\" class=\"wp-image-10483\" srcset=\"https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_1615906129-1-1024x683.jpg 1024w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_1615906129-1-300x200.jpg 300w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_1615906129-1-768x512.jpg 768w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_1615906129-1-1536x1024.jpg 1536w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_1615906129-1-scaled.jpg 2048w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_1615906129-1-103x69.jpg 103w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>There is no denying that models and the fashion industry have had a huge impact on pop culture and the way we live our lives.<\/p>\n\n\n\n<p>As a society, we have made it easier to follow the private lives of anyone we like. Celebrities including models are easily surveyed via social media and the internet. This in turn has meant their influence on pop culture is more prevalent than ever.<\/p>\n\n\n\n<p>So how have models affected pop culture? Let\u2019s take a look.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/do-we-have-supermodel-culture\/#What_is_Supermodel_Culture\" title=\"What is Supermodel Culture?\">What is Supermodel Culture?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/do-we-have-supermodel-culture\/#How_Have_Supermodels_Affected_Society\" title=\"How Have Supermodels Affected Society?\">How Have Supermodels Affected Society?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/do-we-have-supermodel-culture\/#Diet_Fitness\" title=\"Diet &amp; Fitness\">Diet &amp; Fitness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/do-we-have-supermodel-culture\/#Skincare_Makeup\" title=\"Skincare &amp; Makeup\">Skincare &amp; Makeup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/do-we-have-supermodel-culture\/#Advertisements_Sales\" title=\"Advertisements &amp; Sales\">Advertisements &amp; Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/do-we-have-supermodel-culture\/#Diversity\" title=\"Diversity\">Diversity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/do-we-have-supermodel-culture\/#Body_Image_Issues\" title=\"Body Image Issues\">Body Image Issues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/do-we-have-supermodel-culture\/#%E2%80%9CHaving_It_All%E2%80%9D\" title=\"\u201cHaving It All\u201d\">\u201cHaving It All\u201d<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/do-we-have-supermodel-culture\/#Whats_in_the_Future\" title=\"What\u2019s in the Future?\">What\u2019s in the Future?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Supermodel_Culture\"><\/span>What is Supermodel Culture?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u2018Culture\u2019 refers to the ideas, customs, and social behaviours of certain people or society as a whole. So \u2018supermodel culture\u2019 simply refers to how supermodels have affected the general population in terms of their thoughts and actions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Have_Supermodels_Affected_Society\"><\/span>How Have Supermodels Affected Society?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diet_Fitness\"><\/span>Diet &amp; Fitness<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>While health has always been an important thing, models have boosted the emphasis on it. We are obsessed with knowing how models achieve their figures.<\/p>\n\n\n\n<p>This is despite many of us knowing that, even if we followed their exact diet and exercise regime, their looks have a lot to do with good genes. We are all built differently and many of us would never be able to naturally achieve the slender look supermodels have.<\/p>\n\n\n\n<p>Diet and fitness aside, we are also much more conscious of mental health and general wellbeing. Many models claim to rise early and meditate to keep their minds strong. Miranda Kerr and Gisele Bundchen both claim to be fans of <a href=\"http:\/\/tmhome.com\/transcendental-meditation\/\">Transcendental Meditation<\/a>, a practice of developing inner peace and wellness.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Skincare_Makeup\"><\/span>Skincare &amp; Makeup<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Models have a huge influence on what we put on our skin. It\u2019s easy to see why; with their generally flawless skin, many of us will spend hundreds of pounds to try and emulate their natural lit-from-within look.<\/p>\n\n\n\n<p>Of course, there are some models who do not have perfect skin, but even they are able to promote certain products. This is because just the idea of using a brand used on models is enough for many of us to buy into a product without knowing its full capabilities. Basically if it\u2019s good enough for a model \u2013 whose whole job is to be beautiful \u2013 then it must be good enough for us.<\/p>\n\n\n\n<p>Some models have even released their own ranges of skincare; Miranda Kerr created KORA Organics and regularly promotes it on her social media platforms. Other models become associated with certain brands; for example, Karlie Kloss and Kendall Jenner have both worked for premium skincare and make-up brand Estee Lauder.<\/p>\n\n\n\n<p>Many models get paid to advertisement products, even if they don\u2019t use them themselves. Make sure you look out for paid adverts before you spend money on a product endorsed by a celebrity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_786523177-1024x683.jpg\" alt=\"\" class=\"wp-image-10484\" srcset=\"https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_786523177-1024x683.jpg 1024w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_786523177-300x200.jpg 300w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_786523177-768x512.jpg 768w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_786523177-1536x1024.jpg 1536w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_786523177-scaled.jpg 2048w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_786523177-104x69.jpg 104w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advertisements_Sales\"><\/span>Advertisements &amp; Sales<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Models are natural influencers, and social media has meant they now have direct access to their fans. This means they can easily influence sales of certain products, whether from their own brands or from brands they are affiliated with.<\/p>\n\n\n\n<p>Models will leverage the fame that modelling provides them to make money elsewhere. Some use their reach to create other businesses, while others move into other careers; Cara Delevingne was able to bag some Hollywood film roles due to her modelling career.<\/p>\n\n\n\n<p>It\u2019s not just typical beauty and fashion products that models are seen promoting nowadays. Holidays, slot machines, events, weight loss products\u2026 the list of marketable items is limitless, as is their earning potential.<\/p>\n\n\n\n<p>People are becoming much more conscious of the false advertisements and altered realities they are shown due to the recent \u201cad\u201d rules set forth by the Advertising Standards Authority. This rule states that influencers must state clearly when they are being paid to advertise a product to their fans. The rule makes it easier for fans to separate genuinely loved products and services from those that are paying to be advertised by certain people<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diversity\"><\/span>Diversity<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>In the 90\u2019s and 00\u2019s, it became fashionable to be extremely willowy and slender. The lack of diversity in the modelling industry meant that this \u201cideal\u201d became a societal norm, and anyone who didn\u2019t fit into this generally felt outcast and pressurised to do something about it.<\/p>\n\n\n\n<p>Fortunately, the public has recently demanded far more diversity in fashion and the modelling industry has taken note. More ethnicities and body shapes are being seen on runways and in magazines. It is especially noticeable with high-street brands; Asos and Missguided regularly use plus-size models and they have stopped editing their photos.<\/p>\n\n\n\n<p>In high fashion, however, there is still an extreme lack of representation. In 2020, Chanel featured their first \u201cplus-size\u201d model in a decade; however, there was uproar when images of model Jill Kortleve surfaced as she is considered by the public to be slender. High-fashion labels \u201cplus-size\u201d from a much smaller size than high-street. While catalogue models are considered plus-size from the side of 12 upwards, in high fashion anyone above a size 8 can be considered \u201cplus-size\u201d.<\/p>\n\n\n\n<p>This lack of diversity has caused public outcries of unfairness. Now more than ever, the public is requesting to see more realistic standards of beauty, and this can be seen in campaigns and adverts across the world as brands try to meet these reasonable expectations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_410189275-1024x683.jpg\" alt=\"\" class=\"wp-image-10485\" srcset=\"https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_410189275-1024x683.jpg 1024w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_410189275-300x200.jpg 300w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_410189275-768x512.jpg 768w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_410189275-1536x1024.jpg 1536w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_410189275-scaled.jpg 2048w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_410189275-103x69.jpg 103w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Body_Image_Issues\"><\/span>Body Image Issues<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Models are among the most beautiful people in the world. They tend to have <a href=\"https:\/\/www.ukmodels.co.uk\/blog\/what-are-model-statistics\/\">uncommonly lean, slender physiques<\/a>. Unfortunately, their high presence in pop culture means the nation now believes this sort of body type is the norm. It\u2019s virtually impossible for the everyday person to achieve this body type; not only are supermodels very tall, but they also tend to have a naturally low body fat percentage and a proportional body.<\/p>\n\n\n\n<p>This has resulted in <a href=\"https:\/\/www.ukmodels.co.uk\/blog\/how-to-improve-your-self-esteem-as-a-model\/\">low self-esteem issues<\/a> for much of the population. Both men and women are affected by the standards celebrities set for us on social media. While women are constantly fighting to lose weight and be a certain size to feel attractive, men feel they must build muscle and match the aesthetic appearances of celebrity models like David Beckham.<\/p>\n\n\n\n<p>But while it\u2019s a models job to look a certain way, normal people will struggle to meet the requirements that such a lifestyle demands. Models have both the time and the money to put a lot of effort into their appearance; this is combined with their lucky genes. It\u2019s unrealistic for everyday people to expect the same sort of results. This results in burning out and poor mental health.<\/p>\n\n\n\n<p>Fortunately, the fact pop culture is beginning to embrace diversity also has a positive impact on the nation\u2019s body image. An increase in models with differences \u2013 for example, Winnie Harlow who has Vitiligo, and Hunter McGrady who is plus-size \u2013 means it is far more widely acceptable to be less than perfect.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_1658658217-1024x683.jpg\" alt=\"\" class=\"wp-image-10429\" srcset=\"https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_1658658217-1024x683.jpg 1024w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_1658658217-300x200.jpg 300w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_1658658217-768x512.jpg 768w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_1658658217-1536x1024.jpg 1536w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_1658658217-scaled.jpg 2048w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_1658658217-103x69.jpg 103w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CHaving_It_All%E2%80%9D\"><\/span>\u201cHaving It All\u201d<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Models utilise social media for more paid opportunities. To do this, they must meet the demands of thousands \u2013 sometimes millions \u2013 of followers. Models put a huge amount of pressure on themselves to meet these expectations.<\/p>\n\n\n\n<p>That\u2019s why, when you go onto a model\u2019s social media profile, more often than not you will see endless flawless photos. These photos are usually staged and edited for a polished, perfected finish.<\/p>\n\n\n\n<p>Unfortunately, being fed dozens of \u201cperfect\u201d images has left the public feeling jealous and unworthy. We see the glamorous lifestyles that models appear to live and we wonder if we will ever be able to obtain such perfection. We forget photos are edited and that we are not shown \u201creal life\u201d. No one lives the perfect life \u2013 but that\u2019s easy to forget when all you are shown is perfect image after perfect image.<\/p>\n\n\n\n<p>Models have accidentally build themselves a bit of a cage. Fans now expect to see nothing less than perfection. Any photo that doesn\u2019t meet these dizzyingly high expectations can anticipate aggressive critique from the masses. In turn, models must think of more images that will satisfy their impatient fans.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_635687915-1024x684.jpg\" alt=\"\" class=\"wp-image-10430\" srcset=\"https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_635687915-1024x684.jpg 1024w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_635687915-300x200.jpg 300w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_635687915-768x513.jpg 768w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_635687915-1536x1025.jpg 1536w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_635687915-scaled.jpg 2048w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/10\/shutterstock_635687915-103x69.jpg 103w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Instagram gives us a constant stream of idealised, glamorous &#8211; but often false &#8211; lives<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_in_the_Future\"><\/span>What\u2019s in the Future?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We can expect to see more changes to pop culture thanks to the modelling industry. As diversity continues to thrive, we should see more and more people on the runway who defy the classic model look.<\/p>\n\n\n\n<p>High fashion may choose to stubbornly stick to its guns, but they may find sales improving if they follow catalogue\u2019s example and hire a more varied range of models. The public has not been quiet about their requests to see more examples of achievable beauty. As social media, in particular, has such an influence on the public, their request to be shown more body positivity will hopefully be met with an exciting and beautiful array of new models.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is no denying that models and the fashion industry have had a huge impact on pop culture and the way we live our lives. As a society, we have made it easier to follow the private lives of anyone we like. Celebrities including models are easily surveyed via social media and the internet. This [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":10482,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do We Have Supermodel Culture? - UK Models<\/title>\n<meta name=\"description\" content=\"There is no denying that the modelling industry has had a huge impact on pop culture. But how exactly have supermodels affected our lives?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/do-we-have-supermodel-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do We Have Supermodel Culture?\" \/>\n<meta property=\"og:description\" content=\"There is no denying that the modelling industry has had a huge impact on pop culture. 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