{"id":10231,"date":"2020-03-04T17:11:32","date_gmt":"2020-03-04T16:11:32","guid":{"rendered":"https:\/\/www.ukmodels.co.uk\/?p=10231"},"modified":"2020-10-27T15:29:26","modified_gmt":"2020-10-27T14:29:26","slug":"what-is-ethical-and-sustainable-fashion","status":"publish","type":"post","link":"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/","title":{"rendered":"What is Ethical and Sustainable Fashion?"},"content":{"rendered":"\n<p>Sustainable fashion is a growing trend &#8211; and for good reason. As well as being better for the environment, it&#8217;s also a way to improve and protect the social implications that fashion affects. <\/p>\n\n\n\n<p>For brands, this means being mindful\nof where they source their products, who they allow to create these garments,\nand doesn&#8217;t leave a negative footprint. For consumers, this means understanding\nhow what you purchase impacts the world.<\/p>\n\n\n\n<p>As a model, it&#8217;s important to be\nable to understand and recognise what sustainable fashion is &#8211; and how it has\nthe potential to reshape the fashion industry.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_694793095-1-1024x682.jpg\" alt=\"\" class=\"wp-image-10233\" srcset=\"https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_694793095-1-1024x682.jpg 1024w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_694793095-1-300x200.jpg 300w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_694793095-1-768x511.jpg 768w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_694793095-1-1536x1022.jpg 1536w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_694793095-1-scaled.jpg 2048w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_694793095-1-104x69.jpg 104w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/#What_is_Sustainable_and_Ethical_Fashion\" title=\"What is Sustainable (and Ethical) Fashion?\">What is Sustainable (and Ethical) Fashion?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/#Why_is_Sustainable_Fashion_Important_in_the_Fashion_Industry\" title=\"Why is Sustainable Fashion Important in the Fashion Industry?\">Why is Sustainable Fashion Important in the Fashion Industry?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/#Elements_of_Sustainable_Fashion\" title=\"Elements of Sustainable Fashion\">Elements of Sustainable Fashion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/#What_Are_Materials_Used_in_Sustainable_Fashion\" title=\"What Are Materials Used in Sustainable Fashion?\">What Are Materials Used in Sustainable Fashion?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/#How_Are_Sustainable_Fabrics_Made\" title=\"How Are Sustainable Fabrics Made?\">How Are Sustainable Fabrics Made?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/#Organic_Cotton_%E2%80%93_How_Its_Made\" title=\"Organic Cotton &#8211; How It&#8217;s Made\">Organic Cotton &#8211; How It&#8217;s Made<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/#Sustainable_Brands_Organisations_and_Companies\" title=\"Sustainable Brands, Organisations and Companies\">Sustainable Brands, Organisations and Companies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/#Which_Brands_Do_Not_Follow_Sustainable_Fashion_Practices\" title=\"Which Brands Do Not Follow Sustainable Fashion Practices?\">Which Brands Do Not Follow Sustainable Fashion Practices?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/#What_is_the_Sustainable_Fashion_Academy\" title=\"What is the Sustainable Fashion Academy?\">What is the Sustainable Fashion Academy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/#How_Can_Consumers_Help\" title=\"How Can Consumers Help?\">How Can Consumers Help?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/#Choose_Your_Priorities\" title=\"Choose Your Priorities\">Choose Your Priorities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/#Ignore_Words_Like_%E2%80%9CNatural%E2%80%9D_and_%E2%80%9CResponsible%E2%80%9D\" title=\"Ignore Words Like &#8220;Natural&#8221; and &#8220;Responsible&#8221;\">Ignore Words Like &#8220;Natural&#8221; and &#8220;Responsible&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/#Take_Cost_Into_Consideration\" title=\"Take Cost Into Consideration\">Take Cost Into Consideration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/#Check_the_Label\" title=\"Check the Label\">Check the Label<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/#Shop_Local\" title=\"Shop Local\">Shop Local<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/#CSR_Corporate_Social_Responsibility\" title=\"CSR (Corporate Social Responsibility)\">CSR (Corporate Social Responsibility)<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/#How_Sustainable_Fashion_Affects_Models\" title=\"How Sustainable Fashion Affects Models\">How Sustainable Fashion Affects Models<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Sustainable_and_Ethical_Fashion\"><\/span>What is Sustainable (and Ethical) Fashion?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sustainable fashion, also known as eco-fashion, is fashion that is mindful and considerate of the environment. This includes eco-friendly fabrics and manufacturing\/production habits, fabrics that are recyclable or recycled and secondhand clothing. It includes vegan and cruelty-free fashion which helps improve animal welfare and reduces the negative environmental impact that using animals can have. It also includes the avoidance of toxic chemicals during the manufacturing process (for example, using organic cotton which is made without the use of pesticides and helps protect the land of farmers and wildlife). <\/p>\n\n\n\n<p>Ethical fashion takes into\nconsideration whether brands are considerate of humanity. Do they use workers\nwho are supported, paid well and treated properly? Do they create too much\nwaste which can be avoided? Are they charitable? This includes brands who work\nwith local producers which not only helps to minimise their carbon footprint\nbut also supports local workers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_Sustainable_Fashion_Important_in_the_Fashion_Industry\"><\/span>Why is Sustainable Fashion Important in the Fashion Industry?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fashion is one of the biggest\nindustries worldwide, making up around 2% of the global GDP. This means it has\na big responsibility to minimise its potentially negative impact on the environment\nand on humanity.<\/p>\n\n\n\n<p>Unfortunately, the fashion industry does have a rather large negative impact on the world currently. In China, the fashion industry is one of the main water-wasting industries around; in fact, fashion is the <a href=\"https:\/\/news.un.org\/en\/story\/2019\/03\/1035161\">second most polluting industry<\/a> in the world after oil.<\/p>\n\n\n\n<p>The rise in popularity of &#8220;<a href=\"https:\/\/www.ethicalconsumer.org\/fashion-clothing\/what-fast-fashion-why-it-problem\">fast fashion<\/a>&#8221; (where cheap t-shirts and other garments are batch made to meet a sudden requirement, favoured by brands like Boohoo and Missguided) is incredibly harmful to its workers. Such cheap and quick turnaround, usually using staff in developing countries, means it is the workers who are paying the price with low wages and poor working conditions.<\/p>\n\n\n\n<p>The increase in fast fashion also\nmeans a steady rise in using synthetic materials like polyester (found in around\n60% of items in retail stores). While cheap to make, polyester is made using a\nchemical reaction using coal, petroleum, air and water &#8211; two of which are\nfossil fuels.<\/p>\n\n\n\n<p>With such a negative impact on the environment,\nit&#8217;s vital the fashion industry takes responsibility for its extensive carbon\nfootprint and implements practices that will help protect and nourish the environment\nas well as having greater social justice. <\/p>\n\n\n\n<p>There is money to be lost by avoiding the growing importance of sustainable fashion. 45% of UK consumers said they would rather spend more on an item of clothing if it was made using sustainable methods. 44% of the UK public also said they would boycott a brand that did not have an eco-friendly policy.<\/p>\n\n\n\n<p>The fashion industry is\ncontinuing to grow, which means it&#8217;s responsibility will continue to grow along\nwith it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elements_of_Sustainable_Fashion\"><\/span>Elements of Sustainable Fashion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sustainable fashion can take many\ndifferent forms:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Having an eco-friendly approach to product design throughout the entire life cycle of the product.<\/li><li>High-quality designs to create sustainable clothing developed to withstand the test of time (rather than low-quality designs that are thrown away quickly).<\/li><li>Fair and ethical treatment of workers meaning a decent wage, a safe working environment and good working conditions.<\/li><li>Recycling old garments or materials and using eco-friendly fabrics.<\/li><li>Repairing garments to prolong their life.<\/li><li>Borrowing, renting or swapping items (rather than buying items to wear once before throwing them away).<\/li><\/ul>\n\n\n\n<p>Brands should care about their\nimpact on the environment and the effect their items may have on society. But\nit isn&#8217;t just the brands who need to take notice &#8211; it&#8217;s also you, the consumer,\nthat needs to pay attention to what is in your wardrobe. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_1226447911-1024x683.jpg\" alt=\"\" class=\"wp-image-10235\" srcset=\"https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_1226447911-1024x683.jpg 1024w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_1226447911-300x200.jpg 300w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_1226447911-768x512.jpg 768w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_1226447911-1536x1025.jpg 1536w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_1226447911-scaled.jpg 2048w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_1226447911-103x69.jpg 103w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_Materials_Used_in_Sustainable_Fashion\"><\/span>What Are Materials Used in Sustainable Fashion? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are plenty of materials\nthat can be used in sustainable fashion. Using offcuts, old stock and textile\nwaste is the easiest most convenient way to create more sustainable,\nenvironmentally-friendly items.<\/p>\n\n\n\n<p>Brands need to source ethical\ntextiles (fabrics created by well-treated workers who are paid a fair wage).<\/p>\n\n\n\n<p>Some brands have begun using recycled\nplastic bottles and other recycled products to create their items. <\/p>\n\n\n\n<p>Fabric dying is out as it is\nvery damaging and toxic to the environment. This means fabrics like organic\ncotton are used regularly in sustainable fashion.<\/p>\n\n\n\n<p>Examples of sustainable\nmaterials include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Hemp<\/strong>. Hemp is popular due to its easily cultivated and ecological crop. <\/li><li><strong>Bamboo<\/strong>. Bamboo is popular as it is hypoallergenic and requires fewer pesticides and fertilisers for the plant to grow.<\/li><li><strong>Organic cotton<\/strong>. This cotton avoids using harmful pesticides and other chemicals in the production process. You can check to see if your organic cotton is GOTS-certified, meaning they used a high level of standards in its production.<\/li><li><strong>Recycled cotton<\/strong>. Recycled cotton uses cotton waste. It helps reduce water and energy consumption.<\/li><li><strong>Organic linen<\/strong>. Made from flax, linen requires few chemical fertilisers.<\/li><li><strong>Organic wool<\/strong>. Produced using sustainable farming practises, they also avoid using toxic sheep dips.<\/li><li><strong>Futuristic textiles<\/strong>. These man-made fabrics use innovative methods to create sustainable fabrics. They include Tencel       (created by dissolving wood pulp), Pinatex (a vegan leather alternative),       Econyl (uses synthetic waste such as plastic, waste fabric, and fishing nets to create a nylon-type yarn) and Qmonos (a synthetic spider silk).<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Are_Sustainable_Fabrics_Made\"><\/span>How Are Sustainable Fabrics Made?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sustainable fabrics are made without\nthe use of polluting pesticides or other toxins, and by creating as little harm\nto the planet as possible.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Organic_Cotton_%E2%80%93_How_Its_Made\"><\/span>Organic Cotton &#8211; How It&#8217;s Made<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ol class=\"wp-block-list\"><li>Cotton comes from plants. For organic cotton, this plant is grown free from pesticides and using natural methods like composting to create healthy soil.<\/li><li>Organic cotton farmers usually rely on rain to water their plants rather than extracting water from the ground which can put pressure on local communities. <\/li><li>The white, fluffy seeds of the plant get hand-picked. These are then spun into cotton fibre and then yarn.<\/li><li>This yarn then gets woven into a fabric.<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_293145761-1024x680.jpg\" alt=\"\" class=\"wp-image-10234\" srcset=\"https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_293145761-1024x680.jpg 1024w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_293145761-300x199.jpg 300w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_293145761-768x510.jpg 768w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_293145761-1536x1020.jpg 1536w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_293145761.jpg 2048w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_293145761-104x69.jpg 104w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sustainable_Brands_Organisations_and_Companies\"><\/span>Sustainable Brands, Organisations and Companies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are some fashion brands that are primarily sustainable, while others adopt certain practices to help decrease their carbon footprint. <\/p>\n\n\n\n<p>Ethical fashion brands that focus on\nmaking sustainable fashion in the UK include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.wearethought.com\/\">Thought<\/a><\/li><li><a href=\"https:\/\/www.nomadsclothing.com\/\">Nomads<\/a><\/li><li><a href=\"https:\/\/eu.kowtowclothing.com\/pages\/ethically-made\">Kowtow<\/a><\/li><li><a href=\"https:\/\/haruka.co.uk\/\">Haruka<\/a><\/li><li><a href=\"https:\/\/www.peopletree.co.uk\/\">People Tree<\/a><\/li><li><a href=\"https:\/\/www.bibico.co.uk\/\">Bibico<\/a><\/li><li><a href=\"https:\/\/www.madiamatilda.co.uk\/\">Madia &amp; Matilda<\/a><\/li><li><a href=\"https:\/\/www.komodo.co.uk\/\">Komodo<\/a><\/li><li><a href=\"https:\/\/www.mayamiko.com\/\">Mayamiko<\/a><\/li><li><a href=\"https:\/\/www.boden.co.uk\/en-gb\">Boden<\/a><\/li><li><a href=\"https:\/\/nancydee.co.uk\/\">Nancy Dee<\/a><\/li><\/ul>\n\n\n\n<p>Fashion companies that are trying to\ndecrease their carbon footprint include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Levi&#8217;s<\/strong>. They introduced a &#8216;<a href=\"https:\/\/www.levistrauss.com\/2019\/08\/26\/water-less-approach\/\">Water&lt;Less&#8217;<\/a> collection, which they say uses up to 96% less water in the manufacturing of their jeans.<\/li><li><strong><a href=\"https:\/\/www2.hm.com\/en_gb\/ladies\/shop-by-concept\/conscious-sustainable-style.html\">H&amp;M Conscious Exclusive Collection<\/a><\/strong>. Each item in this collection has an aspect that decreases environmental impact. <\/li><li><strong>Zara&#8217;s parent company, Inditex<\/strong>. They encourage shoppers to return unwanted garments so they can <a href=\"https:\/\/www.inditex.com\/our-commitment-to-the-environment\/closing-the-loop\/collect-reuse-recycle\">recycle them<\/a>.<\/li><li><strong>COS<\/strong>. They began a <a href=\"https:\/\/hypebae.com\/2018\/6\/cos-repurposed-cotton-project-sweatshirt-yellow\">repurposed cotton project.<\/a><\/li><li><strong>Moshi Moshi Mind<\/strong>. They made a coat made from <a href=\"https:\/\/www.moshimoshimind.co.uk\/return-jacket.html\">100% recycled materials.<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_Brands_Do_Not_Follow_Sustainable_Fashion_Practices\"><\/span>Which Brands Do Not Follow Sustainable Fashion Practices?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While a lot of brands are not doing everything they could be to decrease their negative environmental footprint, there are some brands that appear more eco-friendly than they actually are.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>LUSH cosmetics<\/strong>. While they have a strong stance against animal testing and have worked on numerous good causes in the past, a lot of their products contain harmful preservatives. 33% of their products are also not suitable for vegans.<\/li><li><strong>The Body Shop<\/strong>. Despite having one of the first companies to use Fair Trade and to avoid animal testing, their beauty range uses petrochemicals, synthetic colours, fragrances and preservatives.<\/li><li><strong>Primark<\/strong>. Primark is one of the worst offenders for fast fashion trends sold at cheap prices. Most of their garments are made in      Bangladesh, meaning their workers are underpaid and likely overworked.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_Sustainable_Fashion_Academy\"><\/span>What is the Sustainable Fashion Academy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The <a href=\"https:\/\/www.sustainablefashionacademy.org\/\">sustainable fashion academy<\/a> provides online education and training to students, workers, companies and organisations to help give them the knowledge to have a more environmentally and economically sustainable business. All training is done online to decrease their carbon footprint and they aim to provide businesses with knowledge of the benefits and opportunities available to them if they incorporate a more sustainable stance in their company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_Consumers_Help\"><\/span>How Can Consumers Help?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As a buyer, it&#8217;s easy to become\noverwhelmed when trying to purchase sustainable fashion mindfully. It doesn&#8217;t\nhelp that brands often use vague and misleading terminology designed to make a sale\nrather than properly educate the purchaser. Fortunately, there are things you\ncan do as a consumer to ensure your clothing purchases don&#8217;t negatively affect\nthe environment.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choose_Your_Priorities\"><\/span>Choose Your Priorities<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>You need to decide what you are\ncomfortable with, and what you draw a line at. Unfortunately, you will struggle\nto find a brand that encompasses all the sustainable practises available.\nFigure out what your main concern is; it is workers rights? Sustainability?\nBusiness ethics? Animal rights? Once you&#8217;ve figured this out it will become\nmuch easier to find a company whose ethos you agree with and whose clothes you\nare happy to purchase.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ignore_Words_Like_%E2%80%9CNatural%E2%80%9D_and_%E2%80%9CResponsible%E2%80%9D\"><\/span>Ignore Words Like &#8220;Natural&#8221; and &#8220;Responsible&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>There are no rules on how a brand can use words like the above which means brands are free to use them in order to mislead their customers. To avoid falling victim, research the brands and try to find out information about their supply chain, ethics or sustainability credentials. If you can&#8217;t find anything, the likelihood is that they aren&#8217;t using very sustainable methods. Avoid!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Take_Cost_Into_Consideration\"><\/span>Take Cost Into Consideration<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Unfortunately, ethical fashion is\nmore expensive (because cheaper products use cheap\/harmful methods to create\nthem). If a price seems surprisingly low, the truth is that it was probably\ncreated by cutting costs (using cheap synthetic materials, or poorly paid\nworkers).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Check_the_Label\"><\/span>Check the Label<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Look for sustainable fabrics (like\nthe ones mentioned above). If buying leather, try to find something that uses\nrecycled leather which is a byproduct from the meat industry.<\/p>\n\n\n\n<p>Natural options are also important\nto look out for as they avoid using dyes and toxins.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shop_Local\"><\/span>Shop Local<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Locally sourced clothing is far\nbetter for the environment as it has a far lower carbon footprint (you can\nimagine how shipping clothes from China is bad for the environment!)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CSR_Corporate_Social_Responsibility\"><\/span>CSR (Corporate Social Responsibility)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Look for the brands CSR guidelines, which should be available on their website. This will explain what they are actually doing to be sustainable. Ignore &#8220;fluff&#8221; phrases which are designed to mislead (like &#8220;made in England&#8221; &#8211; is it just the finishing product that is created here, or all the materials used to create it?) You&#8217;ll have to research their claims in order to figure out how substantial they are, but by doing so you will be far more clued up on just exactly how sustainable the brand really is.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_415715713-1024x683.jpg\" alt=\"\" class=\"wp-image-10237\" srcset=\"https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_415715713-1024x683.jpg 1024w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_415715713-300x200.jpg 300w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_415715713-768x512.jpg 768w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_415715713-1536x1024.jpg 1536w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_415715713-scaled.jpg 2048w, https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_415715713-104x69.jpg 104w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Sustainable_Fashion_Affects_Models\"><\/span>How Sustainable Fashion Affects Models<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As a model, you will not only be a consumer of these products like the general public, but you will also be representing brands that do or do not use sustainable methods. What you choose to wear outside of work is your choice, but as a role model your style may be analysed and talked about.<\/p>\n\n\n\n<p>Not only this but whatever brands\nyou work with will reflect your personal ethos. If you are vegan and are seen\nwearing animal materials, your fan base will be both confused and unhappy.\nSimilarly, if you have a strong stance against mistreated workers and are seen\nworking with a brand who famously uses fast fashion, you will likely receive a\nnegative reaction from the public. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.ukmodels.co.uk\/blog\/can-models-help-become-environmentally-co\u2026\">As a model, it is your responsibility to be clued up on how the fashion industry works<\/a>. It is also your responsibility to decide what you agree with, which brands you are happy to work with and represent, and what you are willing to say no to. <\/p>\n\n\n\n<p>Models, as well as the general public, must stay educated about current practises to create and maintain a more sustainable fashion industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sustainable fashion is a growing trend &#8211; and for good reason. As well as being better for the environment, it&#8217;s also a way to improve and protect the social implications that fashion affects. For brands, this means being mindful of where they source their products, who they allow to create these garments, and doesn&#8217;t leave [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":10232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Ethical and Sustainable Fashion? - UK Models<\/title>\n<meta name=\"description\" content=\"It&#039;s important to be able to understand and recognise what sustainable fashion is - and how it has the potential to reshape the fashion industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Ethical and Sustainable Fashion?\" \/>\n<meta property=\"og:description\" content=\"It&#039;s important to be able to understand and recognise what sustainable fashion is - and how it has the potential to reshape the fashion industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/\" \/>\n<meta property=\"og:site_name\" content=\"UK Models\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/ukmodels\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-04T16:11:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-27T14:29:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_694793095-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1363\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Melissa Keen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ukmodelslondon\" \/>\n<meta name=\"twitter:site\" content=\"@ukmodelslondon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melissa Keen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/\"},\"author\":{\"name\":\"Melissa Keen\",\"@id\":\"https:\/\/www.ukmodels.co.uk\/#\/schema\/person\/952d2524b76567cf057697a53c2c5643\"},\"headline\":\"What is Ethical and Sustainable Fashion?\",\"datePublished\":\"2020-03-04T16:11:32+00:00\",\"dateModified\":\"2020-10-27T14:29:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/\"},\"wordCount\":2040,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.ukmodels.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ukmodels.co.uk\/wp-content\/uploads\/2020\/03\/shutterstock_694793095-scaled.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/\",\"url\":\"https:\/\/www.ukmodels.co.uk\/blog\/what-is-ethical-and-sustainable-fashion\/\",\"name\":\"What is Ethical and Sustainable Fashion? 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